No page builders and no juniors. I write the theme myself, usually with Sage, Tailwind and ACF, and I don't hand a site over until it scores 90+ on PageSpeed. Two recent ones: a WooCommerce bakery for Yummy Cake and a skincare store for Kazen.
By far the best developer we have ever worked with in 9 years.
Recent builds: Yummy Cake · Kazen
About four hours of speed and conversion fixes, and the site's leads tripled afterwards. A lot of my work looks like this: small, unglamorous fixes that add up.
It's one of 150+ sites I've built or fixed for agencies and small businesses since I started freelancing.
See what your site scoresPageSpeed Score
Delhi SMB · before → after optimisation
38
Before
94
After
I kept running the same security and SEO checks by hand on client sites, so I turned them into tools. You can use them too.
Scan WordPress themes, plugins, and PHP files for malware patterns, risky code, and common security issues before they become expensive problems.
A Chrome extension built to simplify on-page SEO reviews and help you spot important SEO signals while browsing any page.
Quick SEO review
Useful for fast audits without opening multiple tools.
Browser-based workflow
Perfect for marketers, developers, and content teams.
Every project on my work page is a real client site I designed or built. Open them, click around, and run them through PageSpeed yourself.
Pretty designs don't matter if your site is slow, confusing, or invisible to search engines.
01
A heavy theme plus a stack of plugins. Visitors leave before the page has finished loading.
02
There's no obvious button or route to an enquiry, so people read a page and go.
03
Messy code and plugins doing core jobs. Every new feature costs more and risks breaking something.
Not sure which issue is hurting your website?
The free audit takes about 30 seconds and doesn't ask for your email.
Beauty & Wellness
A full WooCommerce rebuild for KAZEN, a Japanese professional skincare brand made in India, on Sage 11 with Tailwind CSS v4, ACF Pro and Rank Math, with speed optimization built into the theme.
Honest reviews from founders, agencies, and teams who trusted me with their WordPress development and performance projects.
“I run a web design agency in the UK. We've been operating for the last 9 years using lots of different contract developers. During this time Rajan has by far been the best developer we have ever worked with. His knowledge of websites and along with his friendly, diligent nature makes him valuable part of our team. I hope to continue to work with Rajan for as long as he is able.”
Andrew Newby
Founder, Edge Studio (Sheffield, UK)
“Rajan has worked on several website projects for our brands, all of which have been completed to a high standard. His attention to detail and experience was evident in the quality of websites developed. We would highly recommend Rajan for all website projects including websites built for international reach. He is also very obliging and willing to go above and beyond to ensure he delivers the best!”
Mairead Hanlon
Marketing Manager (Ireland)
“Rajan Gupta is a very experienced and talented developer. I clearly explained what I wanted for my website, and he understood my requirements perfectly. He completed the work within just two days, which was really impressive. Whenever I requested changes or improvements, he was quick to understand and implement them exactly as I wanted. His communication, speed, technical skills, and commitment are excellent. I highly recommend him for website development!”
Vijaykumar Hanumantharaya
PharmaVK (Dublin, Ireland)
“I had the pleasure of working with Rajan on a WordPress development project, and I highly recommend him. Rajan is a very professional and skilled WordPress developer. Throughout our collaboration, He proved to be highly responsive and easy to work with. He consistently delivered high-quality work within the agreed-upon timelines. I greatly appreciated Rajan's professionalism, strong work ethic, and proactive communication. It was a positive experience working with him, and I look forward to collaborating again in the future. I confidently recommend Rajan for any WordPress development projects.”
Nour Challita
Product Owner (Lebanon)
“Rajan was a pleasure to work with. He had work on several wordpress sites for us, with excellent results. He understood the requirements well, and was efficient at delivering. I found him interested in the latest tools and willing to learn and go outside his comfort zone. I would love to work with him again if the opportunity arises”
Paul Connolly
Product Manager (Ireland)
“I am writing to express my high regard for Rajan's exceptional skills in website development. His knowledge and experience in crafting websites on Editority are truly commendable. Rajan demonstrates a strong command of the platform, making him an excellent choice for anyone seeking to have their website built on Editority. I highly recommend Rajan for his expertise and dedication to delivering outstanding results.”
Ahmed Abd El Aziz
UI/UX Designer (Egypt)
“Rajan, is not only a web developer but a guide for your complete website project. He has good experience in different industries and always comes up with new ideas. i have qorked on multiple projects with Rajan, he is go to person for perfect website project.”
Pratiksha Raj Tripathi
Founder Read Colors Media (India)
“Rajan is very Ethical and genuine person to work with. He has good knowledge about his job and has always supported us as and when required. Its been years of association with rajan and never did we face any issues working with him.We wish him good luck in his future endeavors.”
Tushar Kaushik
Founder/Director at Diffusion Marketing Solutions (India)
“I had the pleasure of working with Rajan for little over 1.5 years. He is extremely dedicated and hardworking and not to mention his wordpress and Web development skills are up to the mark. He is a fast learner and always ready to take on any challenge and delivers projects within the set timelines. I would highly recommend Rajan.”
Zaiba R
Digital Project Manager (United Arab Emirates)
“I have had a pleasure of knowing Rajan Gupta, He is perfectly organized, insightful, and dedicated web developer. His approachability and pleasant behaviors boosts the morale. I wish him all the best and good luck”
Brana Balan
Senior Software Engineer at ASB Bank (Auckland, New Zealand)
Want similar results for your business?
Let's TalkCustom WordPress, WooCommerce, SEO, and long-term support to grow your business online.
High-performance WordPress websites built with modern tools and SEO best practices.
Conversion-optimized WooCommerce stores designed to increase sales.
Modern redesigns and safe migrations with no SEO loss.
Technical and on-page SEO to improve rankings and organic traffic.
Custom plugin solutions without bloating your website.
Reliable maintenance, updates, and performance monitoring.
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Get a Free Website AuditI work with startups, agencies, and founders worldwide - delivering high-performance WordPress solutions built to scale across markets and time zones.
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Fast, secure, conversion-focused builds using modern practices - Sage 10, Vite, Tailwind, ACF.
Sage 10, Vite, Tailwind, ACF-first approach - no page builders.
Core Web Vitals, caching & asset optimization to 90+ scores.
UX + CRO strategies to convert traffic into enquiries.
A freelance platform, a local agency, a junior developer who disappeared mid-project. This is the comparison I hear most often.
| What you care about |
Rajan Gupta
Me, directly | Fiverr / Upwork | Local Agency |
|---|---|---|---|
| You talk directly to the dev | ✓ | ✕ | ✕ |
| 90+ PageSpeed, every build | ✓ | ~ | ~ |
| NDA + white-label friendly | ✓ | ✕ | ~ |
| UK / US / UAE timezone overlap | ✓ | ~ | ✕ |
| Fixed price + real deadline | ✓ | ~ | ✕ |
| No juniors, no handoffs | ✓ | ✕ | ✕ |
| Senior-level code (Sage, Vite, ACF) | ✓ | ✕ | ~ |
| Responds same day | ✓ | ~ | ✕ |
"Rajan has by far been the best developer we have ever worked with in 9 years of operating. Every project is delivered clean, fast, and on time."
Andrew Newby
Founder, Web Design Agency · UK · 9 yrs client
Ready to start?
Free 15-min call. No commitment. I'll review your current site and tell you exactly what I'd do differently.
I build on Sage so the theme compiles through Vite instead of relying on WordPress's older build tools, and the rest of the stack is what keeps that side of the build fast and maintainable.
Want this stack working for your project?
Practical insights, performance strategies, and WordPress tutorials to build faster and smarter websites.
Type a prompt into an AI website builder in 2026 and you'll have a live site in minutes - stock photography picked, copy drafted,…
Rajan Gupta
Freelance WordPress Developer
Startup founders asking for a website tend to fall into one of two groups: people who need something live in two weeks to start…
Rajan Gupta
Freelance WordPress Developer
A designer finishes a Figma file, hands it off, and the next question is always the same: how does this become a live WordPress…
Rajan Gupta
Freelance WordPress Developer
Everything you need to know before we work together.
I quote fixed prices, not hourly rates, so you know the total cost before any work starts. Landing pages and smaller fixes start around $1,200. A full custom WordPress build typically runs $3,000-$8,000+ depending on scope. I provide a detailed, itemized quote after a free 15-min discovery call - no hourly guesswork, no surprises.
A simple landing page or redesign takes 1-2 weeks. A full custom WordPress site typically takes 3-6 weeks. Complex WooCommerce or multi-language builds take 6-12 weeks. I give you an accurate timeline during discovery based on your specific requirements.
Yes - white-label is one of my most common engagements. I sign NDAs as standard, never contact your clients directly, and deliver all work without my branding. Several UK and UAE agencies use me as their silent WordPress development partner.
Absolutely. Most of my work is fixing, optimising, or extending existing WordPress sites - Core Web Vitals improvements, speed optimisation, security hardening, plugin customisation, or adding new features. I'll audit your site first and recommend the most cost-effective path.
I'm based in India (IST, UTC+5:30) and work Monday-Friday with flexible hours to overlap with UK, UAE, and US clients. I typically respond within a few hours on weekdays. For urgent tasks, WhatsApp gets the fastest reply.
Yes. I offer monthly retainer plans starting at $249/month covering maintenance, updates, security monitoring, and priority support. Many clients stay on retainer so their site keeps performing as their business grows.
Still have questions? Happy to answer them.
Send Your QuestionMost of what's wrong with a slow or hard-to-change WordPress site traces back to the same handful of decisions. Here's what the platform actually gives you, and where a developer changes the outcome.
WordPress runs more than 43% of the web (per W3Techs), and that's the reason I build on it rather than something newer: whoever takes over a site after me can almost always find a developer who already knows the stack. A WordPress developer isn't optional for every site, but the moment you need something the page builder doesn't do, you're paying someone to either hack around the limit or rebuild.
A theme handles the look. A plugin like WooCommerce or ACF Pro handles a job the theme doesn't. Most sites never need more than that. The ones that come to me usually need a custom checkout flow, a booking system, or a layout the builder's grid can't produce, and at that point a custom build ends up cheaper than the hours spent fighting the plugin.
When a site scores badly on Core Web Vitals, it's almost always the same pattern: an unoptimised hero image, a page builder loading its own CSS and JS on top of the theme's, and a plugin running on every page whether it's needed or not. On the performance jobs I take on, fixing those three usually gets a site from the 30s or 40s into the 90s.
An agency adds a project manager and a sales process between you and whoever writes the code. A freelance WordPress developer removes that layer, for better or worse: fewer people to loop in, but also fewer people to catch something if I'm unavailable. For most single-site projects that trade is worth it.
When you hire me directly, you're talking to the person who'll actually build the site, with a fixed price agreed before I start. Agencies use me the same way as a white-label partner: I build under NDA and never contact their client.
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