India-based, async-first. I build custom WordPress sites that load fast, rank well, and convert — clean code, no handoffs to juniors, no missed deadlines.
"By far the best developer we have ever worked with in 9 years."
Live proof · recent projects
Real numbers90+
PageSpeed
3×
Lead uplift
150+
Projects
PageSpeed · before → after
38
Before
94
After
Delhi SMB. 4 hrs work. TTFB 1.4s → 180ms. Leads up 3×.
Tools I've built
Alongside client work, I also build practical tools for WordPress security, SEO checks, and faster website reviews.
Scan WordPress themes, plugins, and PHP files for malware patterns, risky code, and common security issues before they become expensive problems.
A Chrome extension built to simplify on-page SEO reviews and help you spot important SEO signals while browsing any page.
Quick SEO review
Useful for fast audits without opening multiple tools.
Browser-based workflow
Perfect for marketers, developers, and content teams.
Security-first
Built around practical WordPress review workflows.
SEO-friendly
Supports faster page-level analysis and audit checks.
Made for real work
Useful for agencies, freelancers, and website owners.
You do not just get a website — you get a performance-focused build with cleaner code, fewer bottlenecks, and better user experience.
optimization.js
Live coding
// before: bloated load
loadScript('theme.js');
loadScript('slider.js');
loadStyles('page-builder.css');
// after: performance-first
loadScript('core.js', { defer: true });
loadScript('analytics.js', { idle: true });
removeUnusedCss(['page-builder.css']);
// result
fasterLoad(); // 90+ PageSpeed
betterSEO(); // higher rankings
cleanerUX(); // more leadsClean code, measurable performance, and real business impact delivered for clients worldwide.
90+
PageSpeed Score
3×
Conversion Improvement
100%
Custom‑Built Solutions
Pretty designs don't matter if your site is slow, confusing, or invisible to search engines.
Heavy themes and plugins kill performance. Visitors leave before they even see your content.
No clear CTA or user journey. Visitors don't know what to do next, so they bounce.
Messy code and plugin dependency. Adding new features becomes expensive and risky.
Not sure which issue is hurting your website?
Run a free audit — takes 30 seconds, no email required.
Honest reviews from founders, agencies, and teams who trusted me with their WordPress development and performance projects.
“I run a web design agency in the UK. We've been operating for the last 9 years using lots of different contract developers. During this time Rajan has by far been the best developer we have ever worked with. His knowledge of websites and along with his friendly, diligent nature makes him valuable part of our team. I hope to continue to work with Rajan for as long as he is able.”
Andrew Newby
Founder of Web Design Agency (UK)
“Rajan has worked on several website projects for our brands, all of which have been completed to a high standard. His attention to detail and experience was evident in the quality of websites developed. We would highly recommend Rajan for all website projects including websites built for international reach. He is also very obliging and willing to go above and beyond to ensure he delivers the best!”
Mairead Hanlon
Marketing Manager (Ireland)
“I had the pleasure of working with Rajan on a WordPress development project, and I highly recommend him. Rajan is a very professional and skilled WordPress developer. Throughout our collaboration, He proved to be highly responsive and easy to work with. He consistently delivered high-quality work within the agreed-upon timelines. I greatly appreciated Rajan's professionalism, strong work ethic, and proactive communication. It was a positive experience working with him, and I look forward to collaborating again in the future. I confidently recommend Rajan for any WordPress development projects.”
Nour Challita
Product Owner (Lebanon)
“Rajan was a pleasure to work with. He had work on several wordpress sites for us, with excellent results. He understood the requirements well, and was efficient at delivering. I found him interested in the latest tools and willing to learn and go outside his comfort zone. I would love to work with him again if the opportunity arises”
Paul Connolly
Product Manager (Ireland)
“I am writing to express my high regard for Rajan's exceptional skills in website development. His knowledge and experience in crafting websites on Editority are truly commendable. Rajan demonstrates a strong command of the platform, making him an excellent choice for anyone seeking to have their website built on Editority. I highly recommend Rajan for his expertise and dedication to delivering outstanding results.”
Ahmed Abd El Aziz
UI/UX Designer (Egypt)
“Rajan, is not only a web developer but a guide for your complete website project. He has good experience in different industries and always comes up with new ideas. i have qorked on multiple projects with Rajan, he is go to person for perfect website project.”
Pratiksha Raj Tripathi
Founder Read Colors Media (India)
“Rajan is very Ethical and genuine person to work with. He has good knowledge about his job and has always supported us as and when required. Its been years of association with rajan and never did we face any issues working with him.We wish him good luck in his future endeavors.”
Tushar Kaushik
Founder/Director at Diffusion Marketing Solutions (India)
“I had the pleasure of working with Rajan for little over 1.5 years. He is extremely dedicated and hardworking and not to mention his wordpress and Web development skills are up to the mark. He is a fast learner and always ready to take on any challenge and delivers projects within the set timelines. I would highly recommend Rajan.”
Zaiba R
Digital Project Manager (United Arab Emirates)
“I have had a pleasure of knowing Rajan Gupta, He is perfectly organized, insightful, and dedicated web developer. His approachability and pleasant behaviors boosts the morale. I wish him all the best and good luck”
Brana Balan
Senior Software Engineer at ASB Bank (Auckland, New Zealand)
Want similar results for your business?
Let's Talk →Custom WordPress, WooCommerce, SEO, and long-term support to grow your business online.
High-performance WordPress websites built with modern tools and SEO best practices.
Conversion-optimized WooCommerce stores designed to increase sales.
Modern redesigns and safe migrations with no SEO loss.
Technical and on-page SEO to improve rankings and organic traffic.
Custom plugin solutions without bloating your website.
Reliable maintenance, updates, and performance monitoring.
Not sure which issue is hurting your website?
Get a Free Website Audit →I work with startups, agencies, and founders worldwide — delivering high-performance WordPress solutions built to scale across markets and time zones.
5+
Countries Served
50+
Projects Delivered
100%
Remote Friendly
24/7
Async Communication
Fast, secure, conversion-focused builds using modern practices — Sage 10, Vite, Tailwind, ACF.
Sage 10, Vite, Tailwind, ACF-first approach — no page builders.
Core Web Vitals, caching & asset optimization to 90+ scores.
UX + CRO strategies to convert traffic into enquiries.
Not sure which service fits your business goals?
Start Your Project →Most clients come to me after trying a freelance platform, a local agency, or a junior dev. Here's why they stay.
| What you care about |
Rajan Gupta
★ 4.9 · 150+ projects
|
Fiverr / Upwork | Local Agency |
|---|---|---|---|
| You talk directly to the dev | ✓ | ✕ | ✕ |
| 90+ PageSpeed, every build | ✓ | ~ | ~ |
| NDA + white-label friendly | ✓ | ✕ | ~ |
| UK / US / UAE timezone overlap | ✓ | ~ | ✕ |
| Fixed price + real deadline | ✓ | ~ | ✕ |
| No juniors, no handoffs | ✓ | ✕ | ✕ |
| Senior-level code (Sage, Vite, ACF) | ✓ | ✕ | ~ |
| Responds same day | ✓ | ~ | ✕ |
"Rajan has by far been the best developer we have ever worked with in 9 years of operating. Every project is delivered clean, fast, and on time."
Andrew Newby
Founder, Web Design Agency · 🇬🇧 UK · 9 yrs client
Ready to start?
Free 15-min call. No commitment. I'll review your current site and tell you exactly what I'd do differently.
Tools and technologies I use daily to build fast, scalable, and conversion-focused web experiences.
Want this stack working for your project?
Practical insights, performance strategies, and WordPress tutorials to build faster and smarter websites.
Page caching is one of the fastest wins you can apply to a WordPress site. But WooCommerce is not a standard WordPress site —…
Rajan Gupta
Freelance WordPress Developer
No plugins. No fluff. Just the PHP, functions.php and .htaccess code I drop into every client site when agencies in the UK, Australia, USA…
Rajan Gupta
Freelance WordPress Developer
Your WordPress site is redirecting visitors to a spam page, a phishing site, or somewhere completely unrelated to your business. You noticed it on…
Rajan Gupta
Freelance WordPress Developer
Everything you need to know before we work together.
My rates depend on project scope. Hourly consulting starts at $50–75/hr. Fixed-price projects range from $800 for a landing page to $5,000+ for a full custom WordPress build. I provide a detailed quote after a free 15-min discovery call — no surprises.
A simple landing page or redesign takes 1–2 weeks. A full custom WordPress site typically takes 3–6 weeks. Complex WooCommerce or multi-language builds take 6–12 weeks. I give you an accurate timeline during discovery based on your specific requirements.
Yes — white-label is one of my most common engagements. I sign NDAs as standard, never contact your clients directly, and deliver all work without my branding. Several UK and UAE agencies use me as their silent WordPress development partner.
Absolutely. Most of my work is fixing, optimising, or extending existing WordPress sites — Core Web Vitals improvements, speed optimisation, security hardening, plugin customisation, or adding new features. I'll audit your site first and recommend the most cost-effective path.
I'm based in India (IST, UTC+5:30) and work Monday–Friday with flexible hours to overlap with UK, UAE, and US clients. I typically respond within a few hours on weekdays. For urgent tasks, WhatsApp gets the fastest reply.
Yes. I offer monthly retainer plans starting at $500/month covering maintenance, updates, security monitoring, and priority support. Many clients stay on retainer so their site keeps performing as their business grows.
Still have questions? Happy to answer them.
Ask me anything →Whether you are a business owner, a creative professional, or just someone who wants a slice of the internet, understanding WordPress is your first power-up. Here is the story — from what the platform is, to why the right developer makes all the difference.
Launched in 2003, WordPress now powers more than 43% of every website on the internet — from tiny personal blogs to Fortune 500 enterprise portals. It is open-source software, which means it is free to download, endlessly extensible, and backed by one of the most active developer communities on the planet.
At its core, WordPress is a content management system (CMS): a smart layer between your content and your audience that handles everything from page rendering and SEO meta tags to user authentication and media management — without you writing a single line of code. But when you bring a skilled WordPress developer into the picture, that core engine transforms into something far more powerful: a fully tailored digital experience built exactly around your business goals.
Think of a WordPress theme as the visual skin of your website — the typography, colour palette, layout, and overall feel. The plugin ecosystem adds superpowers: WooCommerce turns your site into a fully functioning e-commerce store; ACF Pro unlocks flexible custom fields; Rank Math fine-tunes your on-page SEO. There are over 59,000 free plugins in the official repository alone.
The real magic, however, happens when a custom WordPress developer steps in and builds precisely what no theme or plugin provides out of the box. Custom post types, bespoke checkout flows, headless WordPress integrations, multi-language setups — the possibilities are limited only by imagination (and deadlines).
A beautiful WordPress website means nothing if it loads slowly. Google's Core Web Vitals — measuring how fast your page loads, how stable the layout is, and how quickly it responds to user input — are now direct ranking factors. Sites with poor performance lose both search visibility and conversions.
A professional WordPress performance optimisation service can take a bloated site from a PageSpeed score of 38 to 94+ — cutting TTFB from 1.4 seconds to under 200ms, reducing unused CSS, deferring non-critical scripts, and implementing edge caching. The result: higher rankings, lower bounce rates, and measurably more leads. Every custom WordPress build on this site ships with 90+ PageSpeed as a baseline, not an afterthought.
Agencies have overheads. Page-builder templates have ceilings. A freelance WordPress developer sits neatly in between: senior-level expertise, direct communication, and costs that do not include a sales team, a project manager, and three rounds of meetings before anyone writes code.
When you hire a freelance WordPress developer, you talk directly to the person building your site. You get transparent pricing, realistic timelines, and a codebase that you own outright. For agencies, it means a reliable white-label WordPress partner who works quietly in the background, delivers clean Sage 10 or block-editor builds, and never contacts your clients.
Here is something not enough people talk about: WordPress is genuinely enjoyable to learn. Building a blog, a portfolio, or a side project in WordPress is one of the most satisfying creative exercises you can take on. The feedback loop is immediate — write code, refresh the browser, see results. It sharpens problem-solving skills, teaches you how the web works at a fundamental level, and gives you a tangible product you can share with the world.
Many professional
WordPress developers
started exactly this way: a hobby site, a curiosity about why the theme looked a certain way, a late night spent editing functions.php until something clicked. That "click" is genuinely addictive, and every click makes you sharper. Learning PHP, JavaScript, CSS, and database logic through
WordPress development
is a recognised path into full-time software engineering — a path that trains your brain in real-world problem-solving rather than abstract exercises.
So whether you want to build a professional business website, launch a side project, explore a new creative outlet, or simply keep your mind engaged with a deeply practical skill — WordPress meets you exactly where you are, and grows with you as fast as you want to go.
Performance wins, security fixes, and CRO strategies — straight to your inbox. No spam, unsubscribe anytime.
Join 200+ developers & agency owners. Unsubscribe anytime.