How to Explain a Slow Website to a Non-Technical Client
The hardest part of a performance problem often isn't fixing it - it's explaining it. A client hears "your LCP is 4.2 seconds" and…
Rajan Gupta
Freelance WordPress Developer
Overflow WordPress and WooCommerce work, delivered under NDA on your branded staging β no junior hand-offs, no rotating team, no trace of my name anywhere your client can see.
"By far the best developer we have ever worked with in 9 years of running a web agency. Clean code, on time, every time."
β Andrew Newby, Founder, Edge Studio (Sheffield, UK) Β· 9-year client
Why clients choose me for this
4.9
β β β β β
150+
Projects delivered
12
Projects built
Direct access to me, no account manager. Fixed-price quotes, NDA available.
A white-label arrangement only works if it's watertight. Here's exactly how it's split.
Direct Slack/WhatsApp access to me, not a PM layer
NDA signed before any project details are shared
Fixed subcontractor rate β you set the client markup
Your agency's name on every email and invoice, no trace of mine
STEP 1
Signed NDA before any client detail changes hands. Fixed-price or subcontractor-rate quote back within 24 hrs.
STEP 2
I work inside your environment and your PM tool of choice β Slack, Asana, ClickUp, whatever you already run. No trace of my name anywhere.
STEP 3
Updates on your schedule β a daily standup line, a weekly Loom, or a status doc. Never radio silence until delivery day.
STEP 4
30-day bug-fix window included on every handoff, then an optional unbranded maintenance retainer if you want ongoing coverage.
| What you care about | Rajan Gupta | Team-based white-label shop | Marketplace freelancer |
|---|---|---|---|
| One consistent senior dev, not a rotating bench | β | ~ | β |
| NDA signed before project details shared | β | ~ | β |
| Your agency's name on every communication | β | β | β |
| Fixed subcontractor rate, no bidding | β | β | β |
| Direct access to the developer, no account manager | β | β | ~ |
| Senior-level code every time, no junior hand-off | β | ~ | β |
| Can run 2-3 concurrent client projects | ~ | β | ~ |
Subcontractor rate: $40-75/hr, or fixed-per-project β quoted once, invisible to your client's invoice. Ongoing white-label maintenance retainers from $99/mo.
“By far the best developer we have ever worked with in 9 years of running a web agency. Clean code, on time, every time.”
Andrew Newby
Founder, Edge Studio (Sheffield, UK) Β· 9-year client
“Rajan has worked on several website projects for our brands, all completed to a high standard. His attention to detail and experience was evident throughout. Very obliging and willing to go above and beyond.”
Mairead Hanlon
Marketing Manager Β· Ireland
Honest reviews from founders, agencies, and teams who trusted me with their WordPress development and performance projects.
βI run a web design agency in the UK. We've been operating for the last 9 years using lots of different contract developers. During this time Rajan has by far been the best developer we have ever worked with. His knowledge of websites and along with his friendly, diligent nature makes him valuable part of our team. I hope to continue to work with Rajan for as long as he is able.β
Andrew Newby
Founder, Edge Studio (Sheffield, UK)
βRajan has worked on several website projects for our brands, all of which have been completed to a high standard. His attention to detail and experience was evident in the quality of websites developed. We would highly recommend Rajan for all website projects including websites built for international reach. He is also very obliging and willing to go above and beyond to ensure he delivers the best!β
Mairead Hanlon
Marketing Manager (Ireland)
βI had the pleasure of working with Rajan on a WordPress development project, and I highly recommend him. Rajan is a very professional and skilled WordPress developer. Throughout our collaboration, He proved to be highly responsive and easy to work with. He consistently delivered high-quality work within the agreed-upon timelines. I greatly appreciated Rajan's professionalism, strong work ethic, and proactive communication. It was a positive experience working with him, and I look forward to collaborating again in the future. I confidently recommend Rajan for any WordPress development projects.β
Nour Challita
Product Owner (Lebanon)
βRajan was a pleasure to work with. He had work on several wordpress sites for us, with excellent results. He understood the requirements well, and was efficient at delivering. I found him interested in the latest tools and willing to learn and go outside his comfort zone. I would love to work with him again if the opportunity arisesβ
Paul Connolly
Product Manager (Ireland)
βI am writing to express my high regard for Rajan's exceptional skills in website development. His knowledge and experience in crafting websites on Editority are truly commendable. Rajan demonstrates a strong command of the platform, making him an excellent choice for anyone seeking to have their website built on Editority. I highly recommend Rajan for his expertise and dedication to delivering outstanding results.β
Ahmed Abd El Aziz
UI/UX Designer (Egypt)
βRajan, is not only a web developer but a guide for your complete website project. He has good experience in different industries and always comes up with new ideas. i have qorked on multiple projects with Rajan, he is go to person for perfect website project.β
Pratiksha Raj Tripathi
Founder Read Colors Media (India)
βRajan is very Ethical and genuine person to work with. He has good knowledge about his job and has always supported us as and when required. Its been years of association with rajan and never did we face any issues working with him.We wish him good luck in his future endeavors.β
Tushar Kaushik
Founder/Director at Diffusion Marketing Solutions (India)
βI had the pleasure of working with Rajan for little over 1.5 years. He is extremely dedicated and hardworking and not to mention his wordpress and Web development skills are up to the mark. He is a fast learner and always ready to take on any challenge and delivers projects within the set timelines. I would highly recommend Rajan.β
Zaiba R
Digital Project Manager (United Arab Emirates)
βI have had a pleasure of knowing Rajan Gupta, He is perfectly organized, insightful, and dedicated web developer. His approachability and pleasant behaviors boosts the morale. I wish him all the best and good luckβ
Brana Balan
Senior Software Engineer at ASB Bank (Auckland, New Zealand)
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Practical insights, performance strategies, and WordPress tutorials to build faster and smarter websites.
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