Case Studies
The problem, what I did, and the result — for real client projects.
Yummy Cake Redesign: A WooCommerce Bakery Homepage Built to Convert
How a conversion-focused redesign of yummycake.co.in put the eggless promise, 2-hour delivery and Google reviews up front, and added WhatsApp-first flows for custom and party cakes, without touching URLs or rankings.
- ✓ Key selling points visible in the first screen on mobile
- ✓ Custom and party-cake buyers can reach the bakery on WhatsApp in one tap
- ✓ First-time buyers get their discount without hunting for a coupon
Custom WordPress Build for Suncos Natural: Wholesale MOQ & Bulk Enquiries
This case study summarizes a full technical write-up. Read the complete process at
- ✓ Wholesale buyers can no longer submit orders below the minimum order quantity
- ✓ Bulk orders now come in as structured enquiries instead of a mismatched retail cart
- ✓ Fast, hand-coded site with no page-builder overhead to optimize around
Custom WordPress Build for The Montessori School Dehradun
A custom WordPress theme built from a Figma design with Roots Sage, Bootstrap and Contact Form 7 — designed for fast admissions and easy content management.
- ✓ Fast, responsive, mobile-first website
- ✓ Simple content management for school administrators, no technical knowledge needed
- ✓ SEO-friendly structure built in from the start
WordPress Speed Optimization: 8s to Under 2s for a Beauty Clinic
A layered performance overhaul — hosting, caching, images, code — took a beauty clinic's homepage from 8.2s to 1.8s and lifted monthly leads by 40%.
- ✓ Full load time: 8.2s → 1.8s (-78%)
- ✓ Largest Contentful Paint: 6.5s → 1.6s (-75%)
- ✓ Page size: 4.8MB → 1.2MB (-75%)
WooCommerce Checkout Speed Fix for a Delhi Store
A slow WooCommerce checkout was quietly killing conversions — cutting load time from 6s to 2s recovered 28% of lost sales.
- ✓ Checkout load time: 6s → 2s
- ✓ Recovered 28% of previously lost sales
Building WP Scan: A 10-Second WordPress Malware Scanner
After watching a friend spend two days manually combing through PHP files for a backdoor, I built a scanner that does it in under 10 seconds.
- ✓ Full scan completes in under 10 seconds, versus two days of manual review
- ✓ Findings are tagged by severity with the exact file path and code snippet
- ✓ Live and free to use at wp-scan.org
Results, Not Just Designs
Clean code, measurable performance, and real business impact delivered for clients worldwide.
90+
PageSpeed Score
3×
Conversion Improvement
100%
Custom‑Built Solutions