A silent WordPress partner
your clients never know exists.
70%+ of my work is white-label for agencies in the UK, US, and UAE. NDA signed before any project detail is shared. I work inside your project management tool, under your brand, and I never contact your clients directly.
No sales pitch. NDA sent before we discuss any scope, not after. WhatsApp usually gets the fastest reply.
70%+
Of my work is white-label
9 yrs
Longest agency partnership
0
Times I've contacted a client directly
24 hrs
Typical reply time on weekdays
What white-label actually means here
Not a marketing phrase. Here's exactly how it works operationally.
Your NDA, not mine
I sign the agency's NDA before any project detail is shared - not my own boilerplate. That way it already covers your obligations to your own client, with no mismatch between two overlapping agreements.
I work inside your tools
Slack, Asana, Linear, Trello, your PM system of choice. I don't bring my own workflow and ask you to adapt to it. If your client is ever on a call, I join as "the dev team" or under your agency email - never as an outside vendor.
Timezone overlap, not just async replies
I keep UK/US/UAE overlap deliberately, because a client-facing question sitting unanswered for a day becomes your problem, not mine. Async-only is exactly where white-label relationships quietly break down.
Code you can hand to anyone
No page-builder lock-in, no proprietary shortcodes. Standard WordPress underneath - Sage 10, ACF, or Gutenberg-native depending on what you specify. Any developer you bring in later can pick it up.
How a partnership actually starts
A small, low-risk first project
Not a full client build on day one. A single scoped engagement - a performance audit, a fixed-price fix - so you can see how I handle deadlines and communication before committing anything larger.
NDA, then the real brief
Once the NDA is signed, we go into actual scope: your client's requirements, your delivery timeline, and how visible you want me to be (fully silent vs. joining calls under your brand).
I work inside your process
Staging environment, PM tool, brand guidelines - whatever you already run. I fit into it rather than asking you to fit into mine.
Delivery, then the retainer conversation
If the first project goes well, most agencies move to an ongoing arrangement: a fixed monthly block of hours for maintenance, fixes, and new features across their client portfolio - one predictable invoice instead of per-ticket billing.
"By far the best developer we have ever worked with in 9 years of operating. Every project is delivered clean, fast, and on time. His knowledge and diligent nature makes him a valuable part of our team."
Andrew Newby
Founder, Web Design Agency Β· Sheffield, UK Β· 9-year client
Real feedback from people Iβve worked with
Honest reviews from founders, agencies, and teams who trusted me with their WordPress development and performance projects.
βI run a web design agency in the UK. We've been operating for the last 9 years using lots of different contract developers. During this time Rajan has by far been the best developer we have ever worked with. His knowledge of websites and along with his friendly, diligent nature makes him valuable part of our team. I hope to continue to work with Rajan for as long as he is able.β
Andrew Newby
Founder, Edge Studio (Sheffield, UK)
βRajan has worked on several website projects for our brands, all of which have been completed to a high standard. His attention to detail and experience was evident in the quality of websites developed. We would highly recommend Rajan for all website projects including websites built for international reach. He is also very obliging and willing to go above and beyond to ensure he delivers the best!β
Mairead Hanlon
Marketing Manager (Ireland)
βI had the pleasure of working with Rajan on a WordPress development project, and I highly recommend him. Rajan is a very professional and skilled WordPress developer. Throughout our collaboration, He proved to be highly responsive and easy to work with. He consistently delivered high-quality work within the agreed-upon timelines. I greatly appreciated Rajan's professionalism, strong work ethic, and proactive communication. It was a positive experience working with him, and I look forward to collaborating again in the future. I confidently recommend Rajan for any WordPress development projects.β
Nour Challita
Product Owner (Lebanon)
βRajan was a pleasure to work with. He had work on several wordpress sites for us, with excellent results. He understood the requirements well, and was efficient at delivering. I found him interested in the latest tools and willing to learn and go outside his comfort zone. I would love to work with him again if the opportunity arisesβ
Paul Connolly
Product Manager (Ireland)
βI am writing to express my high regard for Rajan's exceptional skills in website development. His knowledge and experience in crafting websites on Editority are truly commendable. Rajan demonstrates a strong command of the platform, making him an excellent choice for anyone seeking to have their website built on Editority. I highly recommend Rajan for his expertise and dedication to delivering outstanding results.β
Ahmed Abd El Aziz
UI/UX Designer (Egypt)
βRajan, is not only a web developer but a guide for your complete website project. He has good experience in different industries and always comes up with new ideas. i have qorked on multiple projects with Rajan, he is go to person for perfect website project.β
Pratiksha Raj Tripathi
Founder Read Colors Media (India)
βRajan is very Ethical and genuine person to work with. He has good knowledge about his job and has always supported us as and when required. Its been years of association with rajan and never did we face any issues working with him.We wish him good luck in his future endeavors.β
Tushar Kaushik
Founder/Director at Diffusion Marketing Solutions (India)
βI had the pleasure of working with Rajan for little over 1.5 years. He is extremely dedicated and hardworking and not to mention his wordpress and Web development skills are up to the mark. He is a fast learner and always ready to take on any challenge and delivers projects within the set timelines. I would highly recommend Rajan.β
Zaiba R
Digital Project Manager (United Arab Emirates)
βI have had a pleasure of knowing Rajan Gupta, He is perfectly organized, insightful, and dedicated web developer. His approachability and pleasant behaviors boosts the morale. I wish him all the best and good luckβ
Brana Balan
Senior Software Engineer at ASB Bank (Auckland, New Zealand)
Want similar results for your business?
Let's Talk βTwo ways to work together
Project-based
One client build, scoped and fixed-price. Good starting point for a new agency relationship.
- βFixed price agreed before work starts
- βReal deadline, not a moving target
- βNDA + white-label as standard
- βHandoff documentation included
Monthly retainer
A fixed block of hours across your client portfolio - fixes, small features, maintenance - billed once a month.
- βOne predictable invoice, not per-ticket billing
- βPriority response for retainer clients
- βCovers multiple client sites under one arrangement
- βScales up or down as your portfolio changes
No published price list - retainer and project pricing depend on scope and client-portfolio size. A real number after a 15-minute call, not a guess upfront.
Questions agencies actually ask
No, not unless you specifically want me to join a call under your brand or a shared email address. The default is fully silent - you manage all client communication, and I deliver through you.
It's yours. Nothing is reused, referenced, or shown in a future portfolio without separate permission from you. Credentials and code live inside whatever repo or PM system you specify, not on my own infrastructure, unless you specifically want a staging environment hosted for QA.
I flag it to you directly, not your client, with options and a revised estimate before proceeding. Going around you to your own client is exactly the kind of thing that ends a white-label relationship, and I treat it as a hard line.
Tell me upfront when a client has a same-day deadline. UK/US/UAE timezone overlap is deliberate specifically so this doesn't become a problem - a client-facing question doesn't have to sit unanswered for a day.
Yes, but I only take 1-2 new projects at a time specifically so quality doesn't slip. If you need guaranteed dedicated capacity, that's exactly what a monthly retainer is for.
That's the recommended path, not a compromise. A single scoped project - an audit, a fixed-price fix - is how most agency relationships with me actually start, before any retainer conversation.
Tell me about your agency and your clients.
NDA sent before we discuss any project detail. No sales pitch, no obligation.
Start a confidential conversation
I personally read and reply within 24 hours on weekdays.
No spam Β· NDA available Β· Replies within 4 hrs weekdays
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