12 WordPress Speed Optimisation Code Snippets (No Plugins)
No plugins. No fluff. Just the PHP, functions.php and .htaccess code I drop into every client site when agencies in the UK, Australia, USA…
Rajan Gupta
Freelance WordPress Developer
8+ Years
Full-Stack WordPress
I'm a full-stack WordPress specialist with 8+ years building high-performance, SEO-optimized websites for agencies, founders, and businesses across the US, UK, and UAE. I deliver custom themes, WooCommerce stores, 95+ Lighthouse scores, and sites that actually generate leads.
MCA (IT) — Indira Gandhi National Open University. WordPress VIP certified in architecture, performance & deployment. I use Sage 10, ACF Pro, Rank Math, WPML, and Tailwind CSS to build maintainable, scalable codebases.
150+
Projects shipped
50+
Happy clients
4.9★
Avg rating
Core expertise
No spam. No pressure. 30-day free support included on every project.
How I became a WordPress specialist — and why I'm obsessed with making your site generate leads.
Started with a simple question: "How do businesses succeed online?" This curiosity led me to WordPress. What began as freelance weekend projects quickly became a full-time passion for crafting digital solutions that generate real business value.
I went deep — performance optimization, WooCommerce, Gutenberg blocks, Sage 10 with Vite, and headless setups. Every project was a chance to go faster, rank higher, and convert better. 100+ projects later, I had a system that works.
I don't just build websites — I build digital assets that work 24/7 to grow your business. Every line of code, every design decision is focused on one goal: your ROI.
I measure success by your KPIs — traffic, conversions, revenue. Not vanity metrics.
Every site loads in under 2 seconds, scores 95+ on Lighthouse, and ranks on Google.
You're not just a client. I invest in your success like it's my own project.
Numbers from real client engagements. No puffery.
E-Commerce Store Migration
Challenge: Legacy site was slow, losing customers to faster competitors.
Solution: Complete WooCommerce rebuild + technical SEO.
✓ 300% traffic increase · 2.5× revenue in 6 months
Speed Optimization + SEO
Challenge: 5+ second load time, poor Google rankings, high bounce rate.
Solution: Full optimization — caching, image compression, CDN, LCP fixes.
✓ 2.1s load time · Page 1 Google for 12 target keywords
UX Redesign & A/B Testing
Challenge: High traffic but only 0.8% conversion — visitors weren't buying.
Solution: UX audit, checkout flow overhaul, trust signals, urgency elements.
✓ 3.2% conversion rate · $50k/month additional revenue
From Concept to Launch
Challenge: Startup needed a professional online presence fast.
Solution: Brand identity, WordPress site, email funnels, Google Ads integration.
✓ Launched in 4 weeks · Profitable by Month 3
Custom WordPress, WooCommerce, SEO, and long-term support to grow your business online.
High-performance WordPress websites built with Sage 10, Vite, Tailwind, and ACF Pro.
Conversion-optimized stores with fast checkout, trust signals, and analytics integration.
Modern redesigns and safe migrations with zero SEO loss and zero downtime.
Technical and on-page SEO that gets you to Page 1 and keeps you there.
Custom plugin solutions — no page-bloating off-the-shelf hacks.
Reliable maintenance, security monitoring, and performance checks every month.
Not sure which issue is hurting your website?
Get a Free Website Audit →I work with startups, agencies, and founders worldwide — delivering high-performance WordPress solutions built to scale across markets and time zones.
5+
Countries Served
50+
Projects Delivered
100%
Remote Friendly
24/7
Async Communication
Honest reviews from founders, agencies, and teams who trusted me with their WordPress development and performance projects.
“I run a web design agency in the UK. We've been operating for the last 9 years using lots of different contract developers. During this time Rajan has by far been the best developer we have ever worked with. His knowledge of websites and along with his friendly, diligent nature makes him valuable part of our team. I hope to continue to work with Rajan for as long as he is able.”
Andrew Newby
Founder of Web Design Agency (UK)
“Rajan has worked on several website projects for our brands, all of which have been completed to a high standard. His attention to detail and experience was evident in the quality of websites developed. We would highly recommend Rajan for all website projects including websites built for international reach. He is also very obliging and willing to go above and beyond to ensure he delivers the best!”
Mairead Hanlon
Marketing Manager (Ireland)
“I had the pleasure of working with Rajan on a WordPress development project, and I highly recommend him. Rajan is a very professional and skilled WordPress developer. Throughout our collaboration, He proved to be highly responsive and easy to work with. He consistently delivered high-quality work within the agreed-upon timelines. I greatly appreciated Rajan's professionalism, strong work ethic, and proactive communication. It was a positive experience working with him, and I look forward to collaborating again in the future. I confidently recommend Rajan for any WordPress development projects.”
Nour Challita
Product Owner (Lebanon)
“Rajan was a pleasure to work with. He had work on several wordpress sites for us, with excellent results. He understood the requirements well, and was efficient at delivering. I found him interested in the latest tools and willing to learn and go outside his comfort zone. I would love to work with him again if the opportunity arises”
Paul Connolly
Product Manager (Ireland)
“I am writing to express my high regard for Rajan's exceptional skills in website development. His knowledge and experience in crafting websites on Editority are truly commendable. Rajan demonstrates a strong command of the platform, making him an excellent choice for anyone seeking to have their website built on Editority. I highly recommend Rajan for his expertise and dedication to delivering outstanding results.”
Ahmed Abd El Aziz
UI/UX Designer (Egypt)
“Rajan, is not only a web developer but a guide for your complete website project. He has good experience in different industries and always comes up with new ideas. i have qorked on multiple projects with Rajan, he is go to person for perfect website project.”
Pratiksha Raj Tripathi
Founder Read Colors Media (India)
“Rajan is very Ethical and genuine person to work with. He has good knowledge about his job and has always supported us as and when required. Its been years of association with rajan and never did we face any issues working with him.We wish him good luck in his future endeavors.”
Tushar Kaushik
Founder/Director at Diffusion Marketing Solutions (India)
“I had the pleasure of working with Rajan for little over 1.5 years. He is extremely dedicated and hardworking and not to mention his wordpress and Web development skills are up to the mark. He is a fast learner and always ready to take on any challenge and delivers projects within the set timelines. I would highly recommend Rajan.”
Zaiba R
Digital Project Manager (United Arab Emirates)
“I have had a pleasure of knowing Rajan Gupta, He is perfectly organized, insightful, and dedicated web developer. His approachability and pleasant behaviors boosts the morale. I wish him all the best and good luck”
Brana Balan
Senior Software Engineer at ASB Bank (Auckland, New Zealand)
Want similar results for your business?
Let's Talk →Everything you need to know before working together.
Absolutely — most of my work involves fixing, optimising, or extending existing sites. I can improve Core Web Vitals, speed, security, plugin customisation, or add features without a full rebuild.
Small tasks take 1–3 days. A custom WordPress site or redesign typically takes 3–6 weeks. Complex e-commerce or custom builds take 6–12 weeks. I give accurate timelines after a discovery call.
Project-based for scoped deliverables (fixed quote upfront). Hourly ($50–75/hr) for audits or consulting. Monthly retainers from $500/mo for ongoing maintenance. No hidden fees.
Yes — 30 days free support is included with every project. After that, monthly maintenance plans cover updates, backups, security, and priority access to me.
Yes. I handle migrations from Shopify, Squarespace, Wix, Joomla, Drupal, and custom HTML — including content, 301 redirects to preserve SEO rankings, and DNS setup. Zero downtime guaranteed.
Yes — most of my clients are US and UK agencies who use me as their white-label WordPress developer. I work in your timezone overlap, communicate on Slack, and deliver production-ready code.
Reach out — I reply to every message, usually within a few hours.
Ask Me Anything →Practical insights, performance strategies, and WordPress tutorials to build faster and smarter websites.
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