WooCommerce Caching: Which Pages to Exclude and Why
Page caching is one of the fastest wins you can apply to a WordPress site. But WooCommerce is not a standard WordPress site —…
Rajan Gupta
Freelance WordPress Developer
Senior-level WordPress development from India — custom Sage themes, WooCommerce, Core Web Vitals fixes, and conversion-focused builds. 150+ projects. No page builders. No juniors. You talk directly to the developer.
"By far the best developer we have worked with in 9 years. Every project is delivered clean, fast, and on time."
150+
Projects
8+
Years exp.
4.9★
Avg rating
7
Countries
I respond within 4 hours on weekdays. No sales pitch — just a straight answer.
No spam. NDA available. Responds within 4 hrs on weekdays.
UK
9:00 AM GMT = IST 2:30 PM
US East
4:00 AM EST = IST 2:30 PM
UAE
1:00 PM GST = IST 2:30 PM
Australia
8:00 PM AEST = IST 2:30 PM
Cost is one reason. Here are the other five that actually matter.
A senior WordPress developer in the UK or US charges $120–$180/hr. India-based senior devs charge $40–$75/hr for equivalent — often better — quality. On a $10,000 UK project, you save $4,000–$6,000 without sacrificing a line of code.
No account managers. No juniors assigned after the sale. Every message, decision, and revision goes directly to the person writing your code — me. That alone cuts project time by 30%.
Sage 10, Vite, Tailwind CSS, ACF Pro, WooCommerce — not Elementor or Divi. Performance-first code that scores 90+ on PageSpeed and passes every Core Web Vitals audit.
IST (UTC+5:30) means UK mornings = my afternoon. You send a brief before lunch, I deliver by your next morning. US clients run fully async — you wake up to completed work, every day.
NDA signed before we discuss scope. All deliverables under your brand. Your clients never know I exist. Agency pricing available for recurring volume. Several UK and UAE agencies use me as their silent WordPress partner.
I have built sites for UK B2B firms, US SaaS companies, UAE e-commerce brands, and Australian agencies. I know what converts in your market — not just how to write WordPress code.
Honest rates. No "contact for pricing" mystery. Here is what UK, US, and UAE clients typically pay.
Landing Page
Single conversion-focused page with mobile optimisation and 90+ PageSpeed.
Custom WordPress Site
Full custom WordPress build with Sage 10, Tailwind, ACF — no page builders.
Monthly Retainer
Ongoing development, maintenance, and priority support for growing businesses.
India vs UK / US — cost comparison for the same project
| Project Type | India (Me) | UK Freelancer | US Freelancer | You Save |
|---|---|---|---|---|
| Custom WordPress site | $2,500–$4,000 | $6,000–$9,000 | $8,000–$12,000 | Up to $8,000 |
| WooCommerce build | $3,000–$6,000 | $8,000–$14,000 | $10,000–$18,000 | Up to $12,000 |
| Performance optimisation | $500–$1,500 | $2,000–$4,000 | $2,500–$5,000 | Up to $3,500 |
| Monthly retainer | $500–$800/mo | $1,500–$2,500/mo | $2,000–$3,500/mo | Up to $2,700/mo |
Estimates based on market rates as of 2025. Your actual quote depends on scope — get yours free.
Every engagement uses modern tooling — Sage 10, Vite, Tailwind CSS, ACF. No page builders. Ever.
Sage 10, Vite, Tailwind, ACF-first builds. Clean code, no page-builder bloat — built to last 5+ years.
Conversion-optimised stores built for UK, US and UAE markets. Custom checkout, subscriptions, B2B pricing.
90+ PageSpeed on every page. LCP, INP, CLS fixed at the code level. Not just caching — actual optimisation.
Move from Wix, Shopify, or legacy WordPress with zero SEO loss. Modern design, modern stack.
NDA available. All work under your brand. Your clients never see my name. Agency pricing for recurring volume.
Monthly retainers from $500. Updates, monitoring, priority fixes, and performance reports every month.
Every project follows the same structured process whether you are in London, New York, Dubai, or Sydney.
We discuss your goals, scope, and technical requirements. No sales pitch — just direct questions so I understand exactly what you need before writing a word of code.
Zoom · Google Meet · LoomYou receive a detailed written proposal: deliverables, milestones, fixed price, and a realistic timeline. No vague estimates, no hidden extras. You approve before anything starts.
Notion · PDF · BasecampAll work happens on a private staging environment. Review at any stage without touching your live site. I record Loom walkthroughs at every major milestone so you always know where things stand.
GitHub · WP Engine · LocalTwo full revision rounds included. Before anything goes live: cross-browser checks, mobile audit, Core Web Vitals test, and accessibility review. You sign off on the final result.
Slack · Loom · PageSpeed InsightsWe deploy together. You get 30 days of free post-launch support — bug fixes, adjustments, a final performance report, and CWV scores documented. Then we plan what's next.
Included with every projectNot fluff — actual numbers from live UK, US, and UAE client builds.
90+
PageSpeed score
on every delivery
3×
Lead uplift
after redesign + CRO
180ms
TTFB after optimisation
from 1.4 seconds
150+
WordPress projects
delivered across 7 countries
Case study · UK SMB · 4 hrs work
38
PageSpeed before
94
PageSpeed after
"Rajan has been the best developer we have worked with in 9 years. Every project delivered clean, fast, and on time. Working with a developer in India felt like having a senior engineer in our office."
Andrew Newby
Founder, Web Design Agency · 🇬🇧 UK · 9-yr client
Honest reviews from founders, agencies, and teams who trusted me with their WordPress development and performance projects.
“I run a web design agency in the UK. We've been operating for the last 9 years using lots of different contract developers. During this time Rajan has by far been the best developer we have ever worked with. His knowledge of websites and along with his friendly, diligent nature makes him valuable part of our team. I hope to continue to work with Rajan for as long as he is able.”
Andrew Newby
Founder of Web Design Agency (UK)
“Rajan has worked on several website projects for our brands, all of which have been completed to a high standard. His attention to detail and experience was evident in the quality of websites developed. We would highly recommend Rajan for all website projects including websites built for international reach. He is also very obliging and willing to go above and beyond to ensure he delivers the best!”
Mairead Hanlon
Marketing Manager (Ireland)
“I had the pleasure of working with Rajan on a WordPress development project, and I highly recommend him. Rajan is a very professional and skilled WordPress developer. Throughout our collaboration, He proved to be highly responsive and easy to work with. He consistently delivered high-quality work within the agreed-upon timelines. I greatly appreciated Rajan's professionalism, strong work ethic, and proactive communication. It was a positive experience working with him, and I look forward to collaborating again in the future. I confidently recommend Rajan for any WordPress development projects.”
Nour Challita
Product Owner (Lebanon)
“Rajan was a pleasure to work with. He had work on several wordpress sites for us, with excellent results. He understood the requirements well, and was efficient at delivering. I found him interested in the latest tools and willing to learn and go outside his comfort zone. I would love to work with him again if the opportunity arises”
Paul Connolly
Product Manager (Ireland)
“I am writing to express my high regard for Rajan's exceptional skills in website development. His knowledge and experience in crafting websites on Editority are truly commendable. Rajan demonstrates a strong command of the platform, making him an excellent choice for anyone seeking to have their website built on Editority. I highly recommend Rajan for his expertise and dedication to delivering outstanding results.”
Ahmed Abd El Aziz
UI/UX Designer (Egypt)
“Rajan, is not only a web developer but a guide for your complete website project. He has good experience in different industries and always comes up with new ideas. i have qorked on multiple projects with Rajan, he is go to person for perfect website project.”
Pratiksha Raj Tripathi
Founder Read Colors Media (India)
“Rajan is very Ethical and genuine person to work with. He has good knowledge about his job and has always supported us as and when required. Its been years of association with rajan and never did we face any issues working with him.We wish him good luck in his future endeavors.”
Tushar Kaushik
Founder/Director at Diffusion Marketing Solutions (India)
“I had the pleasure of working with Rajan for little over 1.5 years. He is extremely dedicated and hardworking and not to mention his wordpress and Web development skills are up to the mark. He is a fast learner and always ready to take on any challenge and delivers projects within the set timelines. I would highly recommend Rajan.”
Zaiba R
Digital Project Manager (United Arab Emirates)
“I have had a pleasure of knowing Rajan Gupta, He is perfectly organized, insightful, and dedicated web developer. His approachability and pleasant behaviors boosts the morale. I wish him all the best and good luck”
Brana Balan
Senior Software Engineer at ASB Bank (Auckland, New Zealand)
Want similar results for your business?
Let's Talk →India freelancer vs Fiverr vs Indian agency vs local UK/US dev — side by side.
| What matters to you | This page Rajan Gupta | Fiverr / Upwork | Indian Agency | Local UK / US Dev |
|---|---|---|---|---|
| Senior-level code (Sage, Vite, ACF) | ✓ | ✕ | ~ | ✕ |
| You talk to who builds it | ✓ | ~ | ✕ | ✓ |
| 90+ PageSpeed, every build | ✓ | ✕ | ~ | ~ |
| Fixed price quoted upfront | ✓ | ~ | ~ | ✕ |
| UK / US timezone overlap | ✓ | ~ | ✕ | ✓ |
| NDA + white-label friendly | ✓ | ✕ | ~ | ~ |
| Cost-effective vs UK market | ✓ | ✓ | ✓ | ✕ |
| Same-day response | ✓ | ✕ | ✕ | ~ |
| 30-day post-launch support | ✓ | ✕ | ✕ | ~ |
Everything you need to know before hiring a WordPress developer from India.
Hiring a WordPress developer from India gives you senior-level expertise at 40–60% lower cost than equivalent UK or US talent — without sacrificing quality, communication, or delivery speed. India produces some of the world's strongest WordPress developers. The IST time zone overlaps with UK mornings and works perfectly for US async-first workflows.
A senior freelance WordPress developer in India typically charges $40–$75/hour. Fixed-price custom builds start from $1,500 for a landing page to $5,000+ for a full WordPress site. Monthly maintenance retainers start from $500/month. These rates are 40–60% lower than comparable UK or US developers for equivalent quality.
Yes. IST (UTC+5:30) overlaps with UK mornings — when you start your day, I am mid-afternoon and fully available. For US clients, async-first workflows mean completed tasks are waiting when you open Slack. I have worked with UK, UAE, and US clients for years with zero timezone issues.
Yes — white-label is one of my most common engagements. I sign NDAs before discussing scope, deliver all work under your brand, and never contact your clients. Several UK and UAE agencies use me as their silent WordPress development partner for project overflow.
With me, you communicate directly with the person writing your code — no account managers, no juniors assigned after the sale. Indian agencies typically win projects then hand them to junior developers. I give you direct access, faster delivery, and transparent communication at lower cost.
Custom WordPress theme development (Sage 10+), WooCommerce builds, Core Web Vitals and speed optimisation, website redesigns and migrations from Wix or Shopify, B2B and SaaS landing pages, plugin integrations, and monthly maintenance retainers. I work best as a long-term technical partner.
Slack for communication, Notion or Basecamp for milestones, Loom for async video walkthroughs, GitHub for version-controlled code delivery, and a staging environment for all review. Every project starts with a scoped written proposal and ends with a Core Web Vitals performance report.
I focus exclusively on performance-first custom builds — Sage 10+, Vite, Tailwind CSS, no page builders. 150+ projects across 7 countries, 4.9/5 average rating, measurable outcomes (90+ PageSpeed, 3× conversion uplifts). You deal directly with me at every stage. And I care about your business results, not just delivery.
Still have questions? I'll answer them directly.
Ask me anything →Tell me about your project. I will respond within 4 hours on weekdays with a detailed proposal — no sales pressure, no obligation. Speed optimisation, WooCommerce, custom themes, or a full redesign — see what I have built.
Tell me what you're building, what's broken, or what you're not sure about. I'll give you a straight assessment within 4 hours on weekdays — no obligation, no sales follow-up unless you want one.
No spam. I read every message personally.
No spam · NDA available · Replies within 4 hrs weekdays
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