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"Our website is fine, it's just a bit slow" is one of the most expensive sentences in business, because slow doesn't stay contained to…
Rajan Gupta
Freelance WordPress Developer
A full WooCommerce rebuild for KAZEN, a Japanese professional skincare brand made in India, on Sage 11 with Tailwind CSS v4, ACF Pro and Rank Math, with speed optimization built into the theme.
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KAZEN sells to two very different audiences, salons buying professional ranges and customers buying for home. The brand needed a premium, Japanese-inspired store that explains each ritual step by step, captures distributor and salon leads, and stays fast and indexable across a growing product catalogue.
Built a custom WooCommerce theme on Sage 11 (Acorn 6, Blade, Vite) with Tailwind CSS v4 and no page builder. Shop, product, cart, checkout and My Account templates are all custom Blade views, with cart cross-sells, a free-samples selector and scheduled flash sales built into WooCommerce. ACF Pro drives the homepage slider, product rituals, FAQs and site-wide settings, so the team can edit everything without touching code. Speed was built into the theme: self-hosted subset fonts, automatic WebP conversion on upload and a service worker generated from the Vite build. Rank Math handles on-page SEO, alongside custom robots rules, a clean XML sitemap, breadcrumb schema and 301s for legacy URLs. A “Become a Distributor” flow feeds salon and partner leads into a built-in CRM.
KAZEN sells Japanese-style professional skincare, made in India, to both salons and home users. The new WooCommerce store is a hand-coded Sage 11 theme with Tailwind CSS v4 and ACF Pro, built for speed and search from day one.
Honest reviews from founders, agencies, and teams who trusted me with their WordPress development and performance projects.
βI run a web design agency in the UK. We've been operating for the last 9 years using lots of different contract developers. During this time Rajan has by far been the best developer we have ever worked with. His knowledge of websites and along with his friendly, diligent nature makes him valuable part of our team. I hope to continue to work with Rajan for as long as he is able.β
Andrew Newby
Founder, Edge Studio (Sheffield, UK)
βRajan has worked on several website projects for our brands, all of which have been completed to a high standard. His attention to detail and experience was evident in the quality of websites developed. We would highly recommend Rajan for all website projects including websites built for international reach. He is also very obliging and willing to go above and beyond to ensure he delivers the best!β
Mairead Hanlon
Marketing Manager (Ireland)
βRajan Gupta is a very experienced and talented developer. I clearly explained what I wanted for my website, and he understood my requirements perfectly. He completed the work within just two days, which was really impressive. Whenever I requested changes or improvements, he was quick to understand and implement them exactly as I wanted. His communication, speed, technical skills, and commitment are excellent. I highly recommend him for website development!β
Vijaykumar Hanumantharaya
PharmaVK (Dublin, Ireland)
βI had the pleasure of working with Rajan on a WordPress development project, and I highly recommend him. Rajan is a very professional and skilled WordPress developer. Throughout our collaboration, He proved to be highly responsive and easy to work with. He consistently delivered high-quality work within the agreed-upon timelines. I greatly appreciated Rajan's professionalism, strong work ethic, and proactive communication. It was a positive experience working with him, and I look forward to collaborating again in the future. I confidently recommend Rajan for any WordPress development projects.β
Nour Challita
Product Owner (Lebanon)
βRajan was a pleasure to work with. He had work on several wordpress sites for us, with excellent results. He understood the requirements well, and was efficient at delivering. I found him interested in the latest tools and willing to learn and go outside his comfort zone. I would love to work with him again if the opportunity arisesβ
Paul Connolly
Product Manager (Ireland)
βI am writing to express my high regard for Rajan's exceptional skills in website development. His knowledge and experience in crafting websites on Editority are truly commendable. Rajan demonstrates a strong command of the platform, making him an excellent choice for anyone seeking to have their website built on Editority. I highly recommend Rajan for his expertise and dedication to delivering outstanding results.β
Ahmed Abd El Aziz
UI/UX Designer (Egypt)
βRajan, is not only a web developer but a guide for your complete website project. He has good experience in different industries and always comes up with new ideas. i have qorked on multiple projects with Rajan, he is go to person for perfect website project.β
Pratiksha Raj Tripathi
Founder Read Colors Media (India)
βRajan is very Ethical and genuine person to work with. He has good knowledge about his job and has always supported us as and when required. Its been years of association with rajan and never did we face any issues working with him.We wish him good luck in his future endeavors.β
Tushar Kaushik
Founder/Director at Diffusion Marketing Solutions (India)
βI had the pleasure of working with Rajan for little over 1.5 years. He is extremely dedicated and hardworking and not to mention his wordpress and Web development skills are up to the mark. He is a fast learner and always ready to take on any challenge and delivers projects within the set timelines. I would highly recommend Rajan.β
Zaiba R
Digital Project Manager (United Arab Emirates)
βI have had a pleasure of knowing Rajan Gupta, He is perfectly organized, insightful, and dedicated web developer. His approachability and pleasant behaviors boosts the morale. I wish him all the best and good luckβ
Brana Balan
Senior Software Engineer at ASB Bank (Auckland, New Zealand)
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